PG Diploma in Advertising And Brand Communication Syllabus 2025: Subjects, Specializations, and Semester-wise Syllabus

  • course years 1 Years
  • type of course Post Graduate
  • course stream Film and Drama
  • course type Full Time
Written By universitykart team | Last Updated date Oct, 09, 2024

The course covers advertising strategy, branding, digital marketing, and creative communication.

Syllabus of PG Diploma in Advertising And Brand Communication

The PG Diploma in Advertising and Brand Communication offers an immersive exploration into the dynamic and ever-evolving realm of advertising and branding. This succinct syllabus provides a sneak peek into the multifaceted program, encompassing strategic brand development, creative advertising techniques, and effective communication strategies. With a strong emphasis on real-world applications, students will gain practical insights into crafting compelling advertising campaigns, understanding consumer behavior, and building and managing brand identities. This program is designed to equip graduates with the skills and knowledge necessary to thrive in the competitive field of advertising and brand communication.

S.NoSubjects
1Advertising & the Marketing Function
2Advertising Media - Above-The-Line
3Advertising Media - Below-The-Line
4Advertising and Marketing- Present Trends                                                                                          
5Advertising and Market Research
6Fundamentals of Advertising 
7Types of Advertising 
8Aspects of Advertising 
9Concept of a Brand
10Brand Differentiation 
11Brand Extension 
12Brand Perspectives
13Brand Positioning
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