MBA in Marketing Management Syllabus - YBN University

The MBA in Marketing Management syllabus at YBN University, Ranchi is designed to provide overall knowledge to the students with a strong foundation. MBA in Marketing Management faculty at YBN University specially focus on in-depth learning to relevant subjects. At first semester syllabus of MBA in Marketing Management at YBN University, students learn the basics of programme. A strong foundation is very important for comprehensive learning. MBA in Marketing Management syllabus at YBN University, Ranchi maintains a balance between theoretical knowledge and practical knowledge.

MBA in Marketing Management first year students at YBN University are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. YBN University, Ranchi also provides practical training sessions, workshops, projects, and case studies to enhance student skills. MBA in Marketing Management syllabus at YBN University, Ranchi is also frequently updated to give industry relevant training and knowledge to students. YBN University strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at YBN University enable MBA in Marketing Management students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of MBA in Marketing Management progress, students learn advanced topics and complex concepts. The MBA in Marketing Management curriculum at YBN University, Ranchi mainly focuses on analytical and critical thinking. As the MBA in Marketing Management course unfolds, students develop several important skills that increases their employability. As per syllabus of MBA in Marketing Management at YBN University also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

MBA in Marketing Management curriculum at YBN University includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The MBA in Marketing Management syllabus at YBN University aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at YBN University

1. Workshops and Seminars - Regular sessions with industry experts help MBA in Marketing Management students at YBN University to stay updated with current trends.
2. Group Projects - Collaborative projects according to YBN University syllabus develop teamwork and problem-solving skills.
3. Case Studies - MBA in Marketing Management syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
4. Extracurricular Activities - YBN University offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the YBN University, Ranchi for latest MBA in Marketing Management curriculum.

MBA in Marketing Management Syllabus

The MBA in Marketing Management program typically focuses on developing a deep understanding of marketing strategies and consumer behavior. The syllabus covers topics such as market research, brand management, digital marketing, advertising, and sales management. Students learn how to create effective marketing campaigns and analyze market trends.

Syllabus & Subjects

Many colleges/universities offer an MBA in Marketing Management. All these colleges have different programs. However, there are a few subjects that are common to all the syllabi. Below we have mentioned the important MBA in Marketing Management subjects covered in the course. However, to get a detailed understanding of the MBA in Marketing subjects, you must visit the college website.

Important Books for MBA Marketing Management

A list of books that one can study during the course is given here:

The above-mentioned books are suggested readings for aspirants who choose to study MBA Marketing Management.