The Part Time MBA in Marketing Management syllabus at Narsee Monjee Institute of Management Studies (NMIMS) , Mumbai is designed to provide overall knowledge to the students with a strong foundation. Part Time MBA in Marketing Management faculty at Narsee Monjee Institute of Management Studies (NMIMS) specially focus on in-depth learning to relevant subjects. At first semester syllabus of Part Time MBA in Marketing Management at Narsee Monjee Institute of Management Studies (NMIMS) , students learn the basics of programme. A strong foundation is very important for comprehensive learning. Part Time MBA in Marketing Management syllabus at Narsee Monjee Institute of Management Studies (NMIMS) , Mumbai maintains a balance between theoretical knowledge and practical knowledge.
Part Time MBA in Marketing Management first year students at Narsee Monjee Institute of Management Studies (NMIMS) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Narsee Monjee Institute of Management Studies (NMIMS) , Mumbai also provides practical training sessions, workshops, projects, and case studies to enhance student skills. Part Time MBA in Marketing Management syllabus at Narsee Monjee Institute of Management Studies (NMIMS) , Mumbai is also frequently updated to give industry relevant training and knowledge to students. Narsee Monjee Institute of Management Studies (NMIMS) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Narsee Monjee Institute of Management Studies (NMIMS) enable Part Time MBA in Marketing Management students to apply knowledge and skills in a controlled environment and get required experience.
According to syllabus of Part Time MBA in Marketing Management progress, students learn advanced topics and complex concepts. The Part Time MBA in Marketing Management curriculum at Narsee Monjee Institute of Management Studies (NMIMS) , Mumbai mainly focuses on analytical and critical thinking. As the Part Time MBA in Marketing Management course unfolds, students develop several important skills that increases their employability. As per syllabus of Part Time MBA in Marketing Management at Narsee Monjee Institute of Management Studies (NMIMS) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.
Part Time MBA in Marketing Management curriculum at Narsee Monjee Institute of Management Studies (NMIMS) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The Part Time MBA in Marketing Management syllabus at Narsee Monjee Institute of Management Studies (NMIMS) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.
Additional curriculum at Narsee Monjee Institute of Management Studies (NMIMS)
Note: Given below syllabus is based on the available web sources. Please verify with the Narsee Monjee Institute of Management Studies (NMIMS) , Mumbai for latest Part Time MBA in Marketing Management curriculum.
A Part-Time MBA in Marketing Management program is designed to provide students with a comprehensive understanding of marketing principles and strategies to excel in various marketing roles. The syllabus typically covers a broad range of subjects, including core business courses and specialized marketing topics. Core courses often include foundational topics such as finance, management, leadership, ethics, and strategy. In addition to these, students delve into specialized marketing subjects, including consumer behaviour analysis, market research, brand management, advertising and promotion, digital marketing, product management, and pricing strategy. The curriculum may also emphasize emerging marketing trends, sustainability in marketing, and global marketing strategies to prepare students for the evolving landscape of marketing. Throughout the program, students engage in practical projects, case studies, and group discussions to apply their marketing knowledge in real-world scenarios. This blend of core business knowledge and specialized marketing expertise equips graduates with the skills and insights needed to excel in marketing leadership positions across various industries.
The table below lists some of the subject details for the Part-Time MBA in Marketing Management Specialization:
Semesters | Subjects |
Semester I | Marketing Management |
Consumer Behavior | |
Marketing Research | |
Strategic Marketing | |
Digital Marketing | |
Semester II | Brand Management |
Sales Management | |
Marketing Ethics | |
Elective 1 | |
Elective 2 | |
Semester III | International Marketing |
Social Media Marketing | |
Content Marketing | |
Data Analytics for Marketing | |
Elective 3 | |
Semester IV | Marketing Strategy for Startups |
Capstone Project | |
Elective 4 | |
Elective 5 | |
Core Subjects | Marketing Management |
Consumer Behavior | |
Marketing Research | |
Strategic Marketing | |
Digital Marketing | |
Brand Management | |
Sales Management | |
Elective Subjects | International Marketing |
Social Media Marketing | |
Content Marketing | |
Data Analytics for Marketing | |
Marketing Strategy for Startups | |
Marketing Analytics | |
Marketing Strategy | |
Marketing Communications | |
Marketing Law | |
Marketing for Nonprofits |
Let's look at some of the most creative Part-Time MBA in Marketing Management project ideas that are suitable for both experts and newcomers:
(i). Branding Techniques for a Foreign Company's New Product.
(ii). Market Entry Strategy Market segmentation and targeting for a product or service.
(iii). Social Media Marketing Campaign for a Start-Up.
(iv). Customer Relationship Management (CRM) Implementation in an Organisation Pricing.
(v). Strategy for a Competitive Market: Creating a Marketing Plan for a Non-Profit Organisation.
(vi). Marketing Techniques for Environmentally Friendly and Sustainable Products.
(vii). Marketing Strategies for Rebranding a Company or Product.
(viii). Consumer Perception and Brand Equity Analysis Promotional.
(ix). Campaign for a Product Launch Customer Satisfaction Analysis and Improvement Plan for a Company Consumer Preferences and Changing Consumer Trends: Marketing
(x). Research E-commerce Digital Marketing Strategies Business evaluating how influencer marketing affects brand awareness.
Part-Time MBA in Marketing Managementbooks provides students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:
Name of Author | Name of Book |
Philip Kotler, Kevin Lane Keller, Abraham Koshy, and Mithileshwar Jha | Marketing Management: A South Asian Perspective |
Rajan Saxena | Marketing Management: Text and Cases |
John W. Mullins and Orville C. Walker Jr. | Marketing Management: A Strategic Decision-Making Approach |
Del I. Hawkins, David L. Mothersbaugh, and Nikhilesh Dholakia | Consumer Behavior: Building Marketing Strategy |
Orville C. Walker Jr. and John W. Mullins | Marketing Strategy: A Decision-Focused Approach |
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