3 Years
Under Graduate
Management
The Bachelor of Arts (BA) Hospitality Management syllabus at International Institute of Hotel Management (IIHM), Bangalore is designed to provide overall knowledge to the students with a strong foundation. Bachelor of Arts (BA) Hospitality Management faculty at International Institute of Hotel Management (IIHM) specially focus on in-depth learning to relevant subjects. At first semester syllabus of Bachelor of Arts (BA) Hospitality Management at International Institute of Hotel Management (IIHM), students learn the basics of programme. A strong foundation is very important for comprehensive learning. Bachelor of Arts (BA) Hospitality Management syllabus at International Institute of Hotel Management (IIHM), Bangalore maintains a balance between theoretical knowledge and practical knowledge.
Bachelor of Arts (BA) Hospitality Management first year students at International Institute of Hotel Management (IIHM) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. International Institute of Hotel Management (IIHM), Bangalore also provides practical training sessions, workshops, projects, and case studies to enhance student skills. Bachelor of Arts (BA) Hospitality Management syllabus at International Institute of Hotel Management (IIHM), Bangalore is also frequently updated to give industry relevant training and knowledge to students. International Institute of Hotel Management (IIHM) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at International Institute of Hotel Management (IIHM) enable Bachelor of Arts (BA) Hospitality Management students to apply knowledge and skills in a controlled environment and get required experience.
According to syllabus of Bachelor of Arts (BA) Hospitality Management progress, students learn advanced topics and complex concepts. The Bachelor of Arts (BA) Hospitality Management curriculum at International Institute of Hotel Management (IIHM), Bangalore mainly focuses on analytical and critical thinking. As the Bachelor of Arts (BA) Hospitality Management course unfolds, students develop several important skills that increases their employability. As per syllabus of Bachelor of Arts (BA) Hospitality Management at International Institute of Hotel Management (IIHM) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.
Bachelor of Arts (BA) Hospitality Management curriculum at International Institute of Hotel Management (IIHM) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The Bachelor of Arts (BA) Hospitality Management syllabus at International Institute of Hotel Management (IIHM) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.
Additional curriculum at International Institute of Hotel Management (IIHM)
Note: Given below syllabus is based on the available web sources. Please verify with the International Institute of Hotel Management (IIHM), Bangalore for latest Bachelor of Arts (BA) Hospitality Management curriculum.
Year 1
| S.No | Subject |
| 1 | Introduction to Hospitality Management |
| 2 | Food and Beverage Management |
| 3 | Front Office Operations |
| 4 | Housekeeping Management |
| 5 | Principles of Marketing |
| 6 | Business Communication |
| 7 | Financial Accounting |
| 8 | Introduction to Tourism and Travel Industry |
| S.No | Subject |
| 1 | Hotel Operations Management |
| 2 | Event Management |
| 3 | Human Resource Management |
| 4 | Food Production and Culinary Arts |
| 5 | Hospitality Law and Ethics |
| 6 | Hospitality Financial Management |
| 7 | Sales and Marketing in Hospitality Industry |
| 8 | Research Methodology |
| S.No | Subject |
| 1 | Strategic Management in Hospitality Industry |
| 2 | Revenue Management |
| 3 | Entrepreneurship in Hospitality |
| 4 | Customer Relationship Management |
| 5 | Sustainability in Hospitality |
| 6 | Internship or Industrial Training |
| 7 | Elective Courses (specializations) |
| 8 | Dissertation or Project Work |
Projects
Here is
the list of projects of the course Bachelor of Arts
BA in Hospitality management:
| Hotel Marketing Plan | Develop a comprehensive marketing plan for a hotel, including strategies for online marketing, social media, and traditional advertising. Conduct market research to identify target markets and propose promotional campaigns to increase bookings and revenue. |
| Event Planning | Organize and execute a hospitality-related event, such as a conference, trade show, or charity gala. This project involves coordinating logistics, managing budgets, liaising with vendors, and ensuring a memorable experience for attendees. |
| Menu Development | Create a new menu for a restaurant, hotel, or catering service. Consider factors such as food trends, dietary preferences, cost-effectiveness, and sustainability. Conduct a cost analysis and develop recipes that align with the target market's preferences. |
| Revenue Management Strategy | Develop a revenue management strategy for a hotel or resort. Analyze historical data, occupancy rates, and market trends to optimize pricing and inventory management. Propose strategies to maximize revenue, such as dynamic pricing, upselling, and cross-selling. |
| Customer Experience Enhancement | Identify areas for improvement in customer experience within a hospitality establishment, such as a hotel or restaurant. Conduct surveys, analyze feedback, and propose strategies to enhance customer satisfaction and loyalty. This project may involve implementing new technologies, training programs, or service protocols. |
| Sustainable Hospitality Practices | Conduct a sustainability audit of a hospitality business and develop a plan to reduce its environmental impact. Explore initiatives such as energy efficiency, waste reduction, responsible sourcing, and community engagement. Create an implementation strategy and measure the impact of the sustainability initiatives. |
| Destination Marketing | Develop a marketing campaign to promote a tourism destination. Conduct market research to identify the target audience and create promotional materials such as brochures, videos, and social media content. Highlight the destination's unique attractions, accommodations, and experiences. |
| Hotel Operations Analysis | Analyze the operations of a hotel and identify areas for improvement in efficiency and guest satisfaction. Assess front desk procedures, housekeeping protocols, food and beverage operations, and staff training. Develop recommendations for streamlining operations and enhancing guest experiences. |
| Technology Integration | Explore the implementation of new technologies in the hospitality industry. Research emerging technologies such as artificial intelligence, virtual reality, or chatbots and propose how they can be integrated into hotel operations, guest services, or marketing efforts. |
| Cultural Tourism Development | Develop a cultural tourism program for a specific region or community. Identify cultural attractions, heritage sites, local traditions, and unique experiences that can be promoted to attract tourists. Develop partnerships with local stakeholders and create itineraries that showcase the destination's cultural richness. |
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