2 Years
Post Graduate
Games and Multimedia
Full Time
Syllabus: Our Master in Digital Marketing course covers SEO, SEM, SMM, Analytics, and more. Gain expertise in the digital landscape.
Moreover, students will have the opportunity to dive into the intricacies of e-commerce, online advertising, and digital branding, enabling them to create impactful digital marketing campaigns. With a strong emphasis on real-world applications and hands-on experience, graduates will be well-prepared for careers in digital marketing, whether in agencies, corporations, or entrepreneurial ventures.
This syllabus also places a significant emphasis on staying ahead of the digital marketing curve by exploring emerging trends, emerging technologies, and data-driven decision-making. Students will learn to adapt to the ever-changing digital landscape, ensuring they remain at the forefront of this exciting and rapidly evolving field.
1 Year OR 1st & 2nd Semester Syllabus of Master in Digital Marketing
| S.no | Subjects |
| 1 | Search Engine Optimization (SEO) |
| 2 | Social Media |
| 3 | Content management |
| 4 | Digital Marketing Channels |
| 5 | Mobile Marketing |
| 6 | SWOT analysis |
| 7 | Conversion Optimization |
| 8 | Introduction to CRM |
| 9 | Introduction to Web analytics |
| 10 | Types of publications |
| 11 | Creating Business Accounts on Various Social Media Platform |
2nd Year OR 3rd & 4th Semester Syllabus of Master in Digital Marketing
| S.No | Subjects |
| 1 | Digital Marketing Budgeting |
| 2 | Writing the SEO content |
| 3 | Digital Marketing Strategy |
| 4 | YouTube and Video Marketing |
| 5 | Facebook Marketing and Advertising |
| 6 | Google AdWords Fundamentals |
| 7 | Google Analytics: Specific Techniques and Reports |
| 8 | Marketing Automation |
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