BBA (Communications Management) Course at Amity University (AU), Noida Syllabus & Subjects Semester Wise

The BBA (Communications Management) syllabus at Amity University (AU), Noida is designed to provide overall knowledge to the students with a strong foundation. BBA (Communications Management) faculty at Amity University (AU) specially focus on in-depth learning to relevant subjects. At first semester syllabus of BBA (Communications Management) at Amity University (AU), students learn the basics of programme. A strong foundation is very important for comprehensive learning. BBA (Communications Management) syllabus at Amity University (AU), Noida maintains a balance between theoretical knowledge and practical knowledge.

BBA (Communications Management) first year students at Amity University (AU) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Amity University (AU), Noida also provides practical training sessions, workshops, projects, and case studies to enhance student skills. BBA (Communications Management) syllabus at Amity University (AU), Noida is also frequently updated to give industry relevant training and knowledge to students. Amity University (AU) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Amity University (AU) enable BBA (Communications Management) students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of BBA (Communications Management) progress, students learn advanced topics and complex concepts. The BBA (Communications Management) curriculum at Amity University (AU), Noida mainly focuses on analytical and critical thinking. As the BBA (Communications Management) course unfolds, students develop several important skills that increases their employability. As per syllabus of BBA (Communications Management) at Amity University (AU) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

BBA (Communications Management) curriculum at Amity University (AU) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The BBA (Communications Management) syllabus at Amity University (AU) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Amity University (AU)

Workshops and Seminars - Regular sessions with industry experts help BBA (Communications Management) students at Amity University (AU) to stay updated with current trends.
Group Projects - Collaborative projects according to Amity University (AU) syllabus develop teamwork and problem-solving skills.
Case Studies - BBA (Communications Management) syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
Extracurricular Activities - Amity University (AU) offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Amity University (AU), Noida for latest BBA (Communications Management) curriculum.

Syllabus of BBA in Communications Management

The BBA in Communications Management program focuses on preparing students for careers in public relations, corporate communications, and media management. Core courses cover communication theories, media relations, and crisis communication. Specialized subjects include strategic communication planning, digital media management, and corporate social responsibility communication. Students often engage in communication projects, public relations campaigns, and media simulations. The curriculum prepares graduates for roles in communications management, public relations, and media relations.

Syllabus & Subjects

Every college has its own syllabus for BBA in Media Management. Candidates can check the syllabus from the website to know all the topics which they will learn in three years.

Semester	Subjects
Semester I	Communication Theory (Introduction)
	Human Behavior
	English 1
	Radio Production and Planning
	New Media
	Economics
	Principles of Management
	Sociological and Anthropological Thought
Semester II	Accounting
	Politics and Governance
	Marketing Fundamentals
	Literature
	History of Art
	Theatre
	Event Management
	Media and Culture
Semester III	Gender- Interdisciplinary Perspectives
	PR and Corporate Communication (Introduction)
	Research (Introduction)
	Business Law
	Principles of Advertising
	Statistics
	Music
	Organizational Behavior
Semester IV	Cost Accounting
	Animation
	Macro Economics
	Creative Writing
	Journalism
	TV Production Programming
	HRM
Semester V	Strategic Management
	Management Accounts
	Digital Environment
	IMC
	Business Environment
	Documentaries
Semester VI	Multimedia
	Media Law Ethics
	Cinema Studies
	Account Planning
	Entrepreneurship
	Corporate Governance
	Project
Elective Subjects	Innovative Marketing.
	Account Planning Models.
	Corporate Communications & Reputation Management.
	Rural Marketing & Communication
	Media Planning and Buying.
	Advertising Creativity and Execution.
	Brand and Product Management.

Projects

Through project-based learning, the BBA in Communication Management program focuses on group projects and activities are a common teaching strategy. Teams of six to eight students each work on assignments and other course-related tasks as they progress through the course.

The following are some of the most common BBA in Communication Management projects:

(i). The Growth of the Internet and Its Effect on Employee Productivity
(ii). The Role of Internet Advertisements in Shaping Buying Habits
(iii). A study on sustainable business models across consumer internet startups in India.
(iv). Teenagers, Texting and Interpersonal Relationships
(v). ‘Infotainment’ and Its Effect on Society
(vi). Online Books vs. Traditional Books for Preschool Children

Reference Books

The BBA in Communication Management books gives students an in-depth study of their area of concentration in addition to providing a foundational understanding of the course. The following are the reference books for the BBA in Communication Management syllabus:

Name of Author	Name of Book
Kaul, Asha	Effective Business Communication
Pettett, Lesikar	Business Communication
Sinha P.	Business Communications
Pal, Rajendra, and Korlahalli	Essentials of Business Communication
P.S. Tripathi	Communication Management - A Global Perspective